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Sales and Marketing Alignment in B2B
Alignment between sales and marketing teams in B2B companies is a continuous process of growth, communication, and commitment to practicing the strategies that will generate high-quality leads and sales. Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. Here, I will discuss various ways for b2b companies to succeed in sales and marketing alignment.