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Idea from Camillia Shanks

Camillia Shanks

Title

Sales and Marketing Lead Scoring

Summary

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current place in the buying cycle and their fit in regards to your business. Lead scoring helps companies know whether prospects need to be fast-tracked to sales or developed with lead nurturing. In this blog post, I will elaborate more about sales and marketing lead scoring.

Author

Camillia Shanks