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Idea from Pranav Vadehra

Pranav Vadehra


A value based framework for identifying SaaS metrics


This strategic insight article outlines a value based approach to identifying key metrics in a digital B2B technology business environment, and provides an overview of the most crucial metrics for a SaaS marketer to monitor. The method outlined in this guide will help marketers thoughtfully map the aims of the business to those factors that directly impact them.


Pranav Vadehra

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  • saas metrics
  • b2b saas metrics
  • SaaS marketing
  • SaaS business