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Idea from Pranav Vadehra

Pranav Vadehra

Title

A value based framework for identifying SaaS metrics

Summary

This strategic insight article outlines a value based approach to identifying key metrics in a digital B2B technology business environment, and provides an overview of the most crucial metrics for a SaaS marketer to monitor. The method outlined in this guide will help marketers thoughtfully map the aims of the business to those factors that directly impact them.

Author

Pranav Vadehra

Industry Category

Find writers and ideas in Business

Keywords

  • saas metrics
  • b2b saas metrics
  • SaaS marketing
  • SaaS business