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Idea from Penny Polokoff

Penny Polokoff


How to Ensure That Your Brand Image Does Not Associate With Any Negative Prejudices in Society Knowingly or Unknowingly


Social categorization is a basic part of human nature and one that helps us to simplify our social worlds, to draw quick conclusions about others, and to feel good about ourselves. But categorizing others may also lead to prejudice and discrimination, and it may even do so without our awareness. In this blog post, we discuss how to ensure that your brand image does not associate with any negative prejudices in society knowingly or unknowingly.


Penny Polokoff