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Idea from Mark Heidelberger

Mark Heidelberger


Marketing + Sales Alignment Problems and How to Solve Them


I'd like to write for you a 1,000+ word piece detailing common issues that stem from misalignment between marketing and sales departments as well as ways to deal with them. Topics I'd focus on include: 1.) the need to align sales and marketing strategies through regular correspondence and shared objectives; 2.) simplifying workflows between departments through the sharing of resources; 3.) collaborative techniques that shorten the sales cycle; and 4.) ways to clearly measure marketing ROI.


Mark Heidelberger