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Idea from Paul Dughi

Paul Dughi


Why Simple is Harder than Complex


“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” – Steve Jobs | “Good design is obvious. Great design is transparent” – Joe Sparano |“Simplicity is the ultimate sophistication.” – Leonardo da Vinci | We'll explore the benefits of simplicity in design and why simple is... well not so simple after all.


Paul Dughi