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Idea from Paul Dughi

Paul Dughi


The role of online reviews in the customer journey


You must engage potential customers at each step of the purchase funnel, throughout the customer journey. Red flags along the way can stop that journey and give them a reason to lose trust, or go to your competitors instead. 90% of customers say their action – buying decisions – are influenced by online reviews. Make sure your reviews send the message that will help people move seamlessly through the funnel to take that final action you need.


Paul Dughi