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Idea from Star (Susanna) Williams

Title

How Restauranteurs Can Use Social Media to Thrive During COVID-19

Summary

Though COVID is a struggle for restaurants, social media can help them to thrive. In fact, according to Brent Reaves who co-owns Smokey John’s Bar-B-Que with his brother Juan, “There's nobody with a strong social media presence that is closing.” Via videos sharing fun, on-the-job conversations, Smokey John's is receiving rich attention—even from Fox. I'd use this story to show how storytelling, connecting & sharing experiences are powerful tools for restaurants on social during COVID.

Author

Star (Susanna) Williams

Keywords

  • Surviving COVID
  • social media success
  • restaurants
  • storytelling
  • Links

  • https://www.dallasobserver.com/restaurants/restaurants-social-media-covid-19-11941991
  • https://www.facebook.com/watch/?v=1225016144522512
  • https://www.convinceandconvert.com/content-marketing/how-to-communicate-with-your-customers-during-covid-19/
  • https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis