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# eCommerce Trends to Know When Setting Up Your Shopify Store
[ Response to pitch request ] Shopify is a robust platform with many features and you can make the most of your time and efforts by using them to meet the latest eCommerce trends. This article will discuss the latest eCommerce trends and how you can leverage Shopify's features to meet consumer expectations. Some trends to focus on include internationalization, omnichannel commerce, multi-media storytelling, subscription programs, reduce friction, and customized experience.