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Using Product Videos to Improve Amazon Conversions
Until recently, only certain brands could add videos to their Amazon product listings. It has now expanded the program to allow more sellers to add videos to their product listings, including those in the Vendor Central platform or Amazon Exclusives Program, and to some Brand Registry sellers enrolled in Seller Central under Enhanced Brand Content (EBC). There are two places eligible sellers can add videos to enhance your product listings: 1. Image Section 2. Video Shorts
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