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ling wong


How the Latest IDFA Changes Affect Marketers


[ Response to pitch request ] The latest changes that Apple made to IDFA is going to affect how companies target their audiences and acquire new users using mobile technologies. This article will provide a brief overview of IDFA, what the latest changes mean, and what marketers can do to adjust to this new shifting reality.


ling wong


  • IDFA
  • Links

  • https://www.adjust.com/glossary/idfa/
  • https://www.deconstructoroffun.com/blog/2020/8/25/idfa-what-your-company-needs-to-do-yesterday
  • https://www.braze.com/perspectives/article/2020-idfa-changes
  • https://venturebeat.com/2020/09/03/consumer-acquisition-apples-idfa-will-disrupt-mobile-game-advertising-and-lead-to-layoffs/