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Idea from Michelle Knight

Michelle Knight

Title

Driving User Acquisition Through QR Code Technology

Summary

In response to COVID-19, many restaurants have adopted QR codes as a contactless way to get a menu. Customers use their mobile phones to scan the barcode-like square and get to a link to a document, like a restaurant menu. This technology has the potential to change the marketing landscape towards targeted audiences in a novel way. This blog post explores enhancing user acquisition through mobile QR code readers.

Author

Michelle Knight