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Idea from William Palmer

William Palmer

Title

Why Your Content Strategy Drives Your Brand

Summary

If you want to know something about a brand what do you do? For most people the answer is google it. For the millions of people whose first interaction with a brand is a Google search, the first piece of content they see in the SERP’s helps define how they interact with that company going forwards. First impressions last, which means your content strategy is going to be a driving force in how your brand is viewed by anyone who comes into contact with it.

Author

William Palmer