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Establishing Your Brand Voice - A Key Step in Your Inbound Marketing
Your content defines your brand in the eyes of your audience, so what do you want it to sound like? Establishing a brand voice is an essential part of inbound marketing, and it's something that needs careful planning. Once you've established your brand voice, then you can start creating the consistent content that engages your target audience and helps you achieve your goals. It's time to work on your brand voice, so how should you go about it?