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Idea from Paul Dughi

Paul Dughi

Title

Creating Dynamic Advertising that's Relevant

Summary

Dynamic ads are shifting the landscape. By tying directly into inventory product listings on your website, inventory-based dynamic advertising can automatically create individually relevant headlines and text from your listing or landing page. When someone searches for the exact product you have, your dynamically created ad can be served. This helps the search engine serve a more relevant ad and increases the odds someone will click through to your site.

Author

Paul Dughi