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Why Startups Struggle with Lead Generation
Startups push hard for sales and revenue growth, but this is often a messy process. Why? When you have a small and very busy team, you aren’t taking the time to build a sales pipeline with a proper qualification & follow-up process. The same people that are running the business or targeting investors are left to follow up leads. When sales follow-ups are being done by the CEO, VP of Sales, VP of Marketing, or it’s done by committee, follow-ups can take days. Hot leads turn into cold ones.