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Idea from Cathy Habas

Cathy Habas

Title

A Guide to Behavioral Marketing Automation

Summary

Wouldn't it be great if you could automatically send a friendly, personalized email to an old customer after they visit your site? Or send a discount code to a customer who has abandoned their cart? Behavioral marketing automation makes it possible to automate your communications with customers in a nuanced, highly targeted manner. This article would introduce the possibilities with examples, statistics, and suggested tools.

Author

Cathy Habas

Industry Category

Find writers and ideas in Business

Keywords

  • behavioral marketing automation
  • marketing automation
  • personalized marketing
  • emails
  • newsletters
  • advertising
  • lead generation
  • small business