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Idea from Cathy Habas

Cathy Habas


Why Videos Should Become the Foundation of Your Marketing Campaigns


Videos check all the communication boxes: audio, visual, and text (subtitles), which makes them highly accessible. A transcript can turn into a blog post, an audio file can turn into a podcast, and a highly detailed video can even lie behind a subscription or payment wall, with a teaser trailer drawing people in. Research even suggests that Google ranks pages higher if they include a video. Videos do not have to be hard to make in-house, but they can also be outsourced. [Will mention resources]


Cathy Habas

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  • video
  • video marketing
  • video marketing campaign
  • marketing
  • marketing campaign
  • subtitles
  • podcast
  • blog post
  • trailer
  • subscription
  • accessibility