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Idea from Kimberly Forsythe

Kimberly Forsythe

Title

The Future of Marketing: In-Game Product Placement for Boosting Partnerships

Summary

The article covers the practice of integrating brand-name products into mobile games, VR games, and AR apps. This practice is already commonplace in movies and TV shows. Games and apps like SnapChat are catching on to this quickly to replace interstitial ads. What does it take to get your product out there? How do you find the best partners?

Author

Kimberly Forsythe

Keywords