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Idea from Paul Dughi

Paul Dughi

Title

How Content Marketing Strengthens Your Brand

Summary

When people go searching online, they’re usually looking for specific things. They want answers to questions, a thought-provoking perspective from industry experts, and insights into how things work. They want information that goes beyond advertising and provides them with real value that doesn’t appear to be a veiled ad or disruptive to their online experience. That’s what strong content marketing can deliver. By creating content that provides that value, you position yourself as an leader.

Author

Paul Dughi