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Idea from Paul Dughi

Paul Dughi


How Content Marketing Strengthens Your Brand


When people go searching online, they’re usually looking for specific things. They want answers to questions, a thought-provoking perspective from industry experts, and insights into how things work. They want information that goes beyond advertising and provides them with real value that doesn’t appear to be a veiled ad or disruptive to their online experience. That’s what strong content marketing can deliver. By creating content that provides that value, you position yourself as an leader.


Paul Dughi