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Increasing Purchasing Options for Digital Natives
For younger consumers, technology is like a physical appendage. It is part of who they are and how they operate. For this customer, purchasing technology is much different than for non-native technology folks who might be older. This younger consumer is brand loyal, knows what they like and what they want, and is motivated to make purchases more often. When you know what you want and understand your options, selection can be self-service. (Accessibility, cost (lower overhead), ease of purchase)