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Idea from Rachel Brooks

Title

How to improve the digital B2B buying experience

Summary

B2B sales have often been regarded as neglected by sales teams. Over the past few years, companies seek to diversify and improve the B2B buying experience. With self-service tools in play, how can you improve digital B2B to meet the expectation?

Author

Rachel Brooks

Keywords

  • B2B
  • buying experience
  • digital
  • personalization
  • Links

  • https://www.pymnts.com/news/b2b-payments/2020/pros-ecommerce-supplier-customization/
  • https://www.martechadvisor.com/articles/sales-enablement/b2b-success-in-the-digital-age-means-updating-your-sales-strategies/