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Key Considerations to Better Understand the B2B Digital Buyer
For any company, being able to effectively drive sales starts with understanding the customer. Spending patterns are less rigid and B2B buyers are adopting new methods for procuring enterprise solutions to suit specific needs. These changes in behavior are far more than passing trends – they are the new normal all over the world as business models continue to modernize and digital buying further expands. Success hinges on understanding the unique persona of who each digital buyer is.