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Idea from Paul Dughi

Paul Dughi

Title

How to Avoid Marketing Misses inTech Companies: Explain the Why

Summary

Only when people understood the need for your prouduct or service, can they think about what product to buy. Marketing efforts in new categories have to be focus on explaining the desire and need. Specific branding and messaging can come later after the need is firmly established. Sell the vision before the product.

Author

Paul Dughi