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# Ways To Deliver a Better B2B Digital Customer Experience
[Response to pitch request] B2B companies are waking up to the need for a better CX. This article will start with a brief overview of the benefits of delivering a better CX (e.g., higher AOV, LTV, and retention) and then discuss how B2B companies can use various digital tools to deliver an outstanding CX. We'll discuss personalization, customer self-service, omnichannel support, real-time communication, website usability, customer feedback, and more.