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Idea from John Lister


Modern Takes On Classic Techniques


This post would point out some of the classic/proven marketing principles that are just as valid with today’s technology. For each technique, I’d recap the established principle and then give an example of how it’s still working in the digital sphere. The aim of the post is to provoke thought in the reader while establishing that Bernco is a company that understands the needs to take advantage of modern techniques and possibilities without losing sight of what companies are trying to achieve.


John Lister