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Idea from Caitlin Lemon

Title

Why Corporate Social Responsibility Matters for Marketing Your Brand

Summary

In 2020 companies have issued statements related to racial justice and other social issues, a move many previously shied away from. Corporate Social Responsibility is now an essential part of reputation management & audience engagement. Simultaneously, companies need to be truly committed as consumers will discern the difference between authenticity and social media lip service. The piece will be 700-1,000 words covering why CSR matters and actionable steps companies can take.

Author

Caitlin Lemon

Industry Category

Find writers and ideas in Business