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Idea from Poornima Apte


The 9 Pieces to the Identity Puzzle


There is a lot of noise about cookies and identity in the market – webinars, articles, infographics, roundtables. Often, what performs really well are the SIMPLE articles that break down the basics of a topic. In this article, we’ll outline the 9 components to identity resolution so marketers can have more educated conversations across marketing and with business leadership.


Poornima Apte