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Idea from Kristy Snyder


How to Write Product Descriptions


The headers for this piece will include: Feature/Benefit Format (list a feature then immediately explain how it benefits the consumer), Active Voice (help the customer see themselves using the product), Skip Boring Details (only focus on the relevant stuff, no measurements or numbers unless they're important), Focus on the Target Audience (who are you writing for? what are their needs?), Solve the Pain Point (what is the main pain point a customer has? how does the product help?)


Kristy Snyder

Industry Category

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