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Idea from Suman Sridhar


X Traps B2B Companies should Avoid in Digital Commerce


80 percent of B2B customers say they prefer digital buying/selling over in-person. This post will describe pitfalls B2B companies should avoid as they shift/adjust to digital commerce. Traps include not working with honest customer data, having product data dispersed all over the organization instead of centralization, and not adapting your workflows. This will inadvertently reference the capabilities of inRiver's PIM solution.


Suman Sridhar


  • customer experience
  • customer journey
  • workflows
  • product data
  • Links

  • https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever