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Building Resilience into Retail and Consumer Goods Supply
Covid-19 has wreaked havoc with global retail and consumer goods supply, exposing a critical shortcoming. Businesses with supply networks designed for maximum cost efficiency couldn't respond quickly to sudden supply shocks and demand spikes. The prize of efficiency came at the cost of resilience. Disruption has hit business at a moment of rapid change for the industry. Even before the pandemic, retailers and consumer goods companies were grappling with a dramatic rise in customer expectations.