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Idea from Emily Carroll


7 Little Changes That'll Make a Big Difference With Your eCommerce Product Pages


Good morning! I wrote a piece for inRiver in October and am hoping to pitch another content idea. On average, only 2.86 percent of eCommerce website visits convert into a purchase. A poorly designed product page is often the downfall of these low conversion rates. This post will discuss small changes eCommerce companies can implement (using large, clear images + prominent CTAs + easy navigation + etc.) that will make a BIG difference in converting website visitors to paying customers.


Emily Carroll


  • https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/