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Idea from Paul Dughi


The Importance of Search Intent for SEO


The mission of a search engine is to provide you with the most relevant information that matches your intent. The better search engines understand the intent, the better job they can to deliver the right results. Search intent is, in short, the why behind what you type. While it’s important to know the keywords and phrases people use to define your product, it’s essential to know the intent.


Paul Dughi