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Idea from Megan Marrs


What goes into a results-oriented marketing plan?


Your marketing plan translates strategy into execution and always begins with a strategic vision of your customer experience and their needs. It should articulate a clear understanding of your brand positioning and then define offers relevant for your audience. Only then can you gain a realistic understanding of the nitty-gritty tactics and metrics, along with the requisite budget, resources and timeline to successfully achieve your organization’s objectives.


Megan Marrs