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How To Build an Effective Sales Enablement Library
[ Response to pitch request ] Creating effective content for your sales rep can help you align sales and marketing to enhance your inbound and ABM strategy. To optimize your ROI, you need to make sure that sales can effectively leverage all the content. This article will discuss how to create an effective content library for your sales team: audit and categorize your existing content, identify gaps, make the content searchable, provide customizable templates, program your CRM system, etc.
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