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Idea from ling wong

Title

How To Build an Effective Sales Enablement Library

Summary

[ Response to pitch request ] Creating effective content for your sales rep can help you align sales and marketing to enhance your inbound and ABM strategy. To optimize your ROI, you need to make sure that sales can effectively leverage all the content. This article will discuss how to create an effective content library for your sales team: audit and categorize your existing content, identify gaps, make the content searchable, provide customizable templates, program your CRM system, etc.

Author

ling wong

Industry Category

Find writers and ideas in Business

Keywords

  • Sales enablement
  • inbound marketing
  • ABM
  • B2B sales
  • B2B marketing
  • Links

  • https://yesler.com/blog/content-marketing/4-tips-for-developing-a-killer-content-library-for-sales
  • https://www.cirrusinsight.com/blog/content-library-sales
  • https://www.aberdeen.com/cmo-essentials/crm-sales-enablement-creating-a-library-of-success/