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Idea from Sarah Robinson

Title

Content Marketing Vs Sales Marketing and Why You Need Both

Summary

Though both content marketing and sales enablement teams focus on content, these teams differ when it comes to their primary audience. Content marketing focuses on creating assets for buyer consumption while sales enablement focuses on how salespeople will engage with and distribute that content. In this article, we discuss both of these terms and why you need both of them for successful marketing.

Author

Sarah Robinson