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5 Basic Metrics for Analyzing Content Marketing Performance
Measuring the performance of content helps maximize sales leads, conversions, and return on investment. Integrating measurement into your content marketing strategy seems like an easy win. But understanding the intricate metrics that help you measure the performance of your content marketing strategy is no easy cup of tea. Successful content strategists the world over take time to measure and monitor content campaigns. Here, we discuss 5 metrics for analyzing content marketing performance.