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How to Craft an Effective Law Firm Marketing Plan
Having an effective marketing plan is vital for every legal business. A legal marketing plan serves as a roadmap to help lawyers work towards achieving their practice goals. Creating a plan provides a direction and structure to marketing activities. Therefore, lawyers need to have a legal marketing plan that lays out a strategic direction for growing their firm. This post will discuss the elements of a law firm marketing plan, how to craft it, and why it’s important.