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Idea from Benjamin Butz-Weidner

Title

Why Your Landing Page Is Worth Losing Sleep Over

Summary

Whether a well-crafted ad reaches them, or a trusted friend tips them off, the first step in any customer's journey is your website. If your landing page isn't quick to load, aesthetically enticing, and effective at delivering your value prop, your landing page isn't doing its job. Sure, it can be incredibly hard to build the right page, especially if it isn't your skill set, but the returns on getting it right are huge: a frictionless customer journey is a guaranteed path to higher sales!

Author

Benjamin Butz-Weidner