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Idea from Penny Polokoff

Title

Transactional Notifications Vs Marketing Notifications: The Similarities and Differences

Summary

Any notification sent that primarily contains a commercial message or content intended for a commercial purpose is considered a marketing notification and must follow local laws. On the other hand, transactional notifications entail one-to-one notifications that contain information that completes a transaction or process the recipient has started with you. For this blog post, we dig deep into the key similarities and differences between transactional notifications and marketing notifications.

Author

Penny Polokoff