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Transactional Notifications Vs Marketing Notifications: The Similarities and Differences
Any notification sent that primarily contains a commercial message or content intended for a commercial purpose is considered a marketing notification and must follow local laws. On the other hand, transactional notifications entail one-to-one notifications that contain information that completes a transaction or process the recipient has started with you. For this blog post, we dig deep into the key similarities and differences between transactional notifications and marketing notifications.