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Idea from Camillia Shanks

Title

5 Features of Good Email Notifications

Summary

Email notifications are powerful drivers of user engagement with SaaS apps. But not all of these messages are created equal. The best alerts convey key information and make interaction feel almost effortless, while poorly designed notifications are counterproductive and result in decreased engagement or even customer churn. Here, we will discuss 5 features that distinguish good and bad email notifications.

Author

Camillia Shanks