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Idea from Victor Kananda


Understand Your Customer: How Knowing Your Customer will Help You Build the Best Conversations


There is only one judge to a successful marketing campaign-- the customer. Due to misleading “how to guides” and “best practices articles”, most businesses don’t understand that connecting with a customer is the greatest marketing strategy out there. Instead, they engage in marketing strategies and generic conversations that aren't customer-focused. The main takeout for your readers will be to know how to build customer-centric conversations by understanding their clients.


Victor Kananda