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IBM Cloud Pak for Data as a Customer Data Platform (CDP)
CDPs are hubs for customer data collected from different sources, including web and app tracking. It is a new concept, with numerous vendors on the market but no perfect solution yet. IBM Cloud Pak for Data can be used to create a custom CDP that fits any sophisticated business needs. For instance, e-commerce, insurance, and travel companies could use data governance features to unify the data, and then proceed with AI for advanced customer segmentation and sales forecasting.