nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Yulia Lukashina

Title

IBM Cloud Pak for Data as a Customer Data Platform (CDP)

Summary

CDPs are hubs for customer data collected from different sources, including web and app tracking. It is a new concept, with numerous vendors on the market but no perfect solution yet. IBM Cloud Pak for Data can be used to create a custom CDP that fits any sophisticated business needs. For instance, e-commerce, insurance, and travel companies could use data governance features to unify the data, and then proceed with AI for advanced customer segmentation and sales forecasting.

Author

Yulia Lukashina

Keywords

  • customer data platform; custom cdp; ibm cloud pak for data; customer segmentation
  • Links

  • https://www.ibm.com/support/producthub/icpdata/docs/content/SSQNUZ_latest/usecase/use-cases.html
  • https://www.ibm.com/uk-en/products/cloud-pak-for-data
  • https://randomant.net/what-is-a-customer-data-platform-in-plain-english/