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Idea from Yulia Lukashina

Title

Pet Food Quality: How to Stop Losing Your Customers?

Summary

Pet food quality remains a nice-to-have option for many manufacturers. The article should raise the awareness of the risks they keep ignoring. It does not treat pet owners as a homogeneous group but rather as a few different ones, including pet lovers, professional breeders, pet shelters, service dog providers, and explains why each of them would turn away from the brand if confronted with the low pet food quality. Every group has its reasons, and they can be crucial for customer loyalty.

Author

Yulia Lukashina

Keywords

  • pet food quality
  • Links

  • https://www.fda.gov/animal-veterinary/animal-food-feeds/pet-food