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Idea from Penny Polokoff


5 Common Mistakes Companies Make With Transactional Notifications


They’re often the least conspicuous notifications we receive, but they’re among the most profitable tools smart marketers have in their arsenal. The basic transactional notifications – order confirmations, shipping notifications, service updates, etc. – can drive clickthrough rates more than three times that of commercial email, according to industry analysts. Nonetheless, there are several common mistakes many companies make with their transactional notifications. Read on to learn about them.


Penny Polokoff