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Idea from Victor Kananda

Title

5 B2C Marketing Strategies That Should Not Cross Over to B2B Marketing

Summary

The current marketing landscape continues to see media fragmentation and channel diversification, making it difficult for marketers to know what works and what doesn’t. B2B marketing comes with it’s own unique set of challenges and employing some B2C strategies doesn’t work-- but most marketers don’t understand the differences. This post would aim at educating B2B marketers on the strategies they shouldn’t emulate from B2C and how to leverage on all touchpoints for effective marketing.

Author

Victor Kananda