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Idea from Rachel Brooks

Title

How to fix "disconnected data" issues in the customer journey

Summary

Recently, CMS Wire wrote a piece voicing the complaint of "disconnected data" and how it disrupts the customer's journey. The speaker in this review noted the importance of enterprise architecture in guiding the customer journey. This piece will explain the major problems company systems encounter that lead to "disconnected data" and how to fix them.

Author

Rachel Brooks

Keywords

  • enterprise architecture
  • data
  • CRM
  • Links

  • https://www.cmswire.com/customer-experience/why-disconnected-data-grinds-customer-journeys-to-a-halt/