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Idea from Victor Kananda


How to Master the Art of Negotiation and Why It’s Important for Your Agency


“I like your services, but your price is way out of line. We’re used to paying half as much as that.” This kind of dilemma is nothing new, and is seeing agencies operate at losses, or minimal profit margins due to lack of negotiating tactics. This blog will educate your audience on the importance of mastering negotiation, how they can use it to duck, dodge and parry clients without losing their grounds, and finally move customers from a hardball mentality to a more productive frame of mind.


Victor Kananda


  • Marketing
  • negotiation
  • negotiating tactics