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Idea from Paul Dughi


Are Your Marketing and Sales Efforts Aligned?


Are your marketing and sales aligned? Ask that question of most organizations and they’ll quickly say yes. Unfortunately, that’s just not the case. More than half of the marketers surveyed said their companies’ sales and marketing teams are not generally aligned. Yet, the benefits are clearly defined: organizations aligning marketing and sales are 67% better at closing deals and achieve 38% higher win rates.


Paul Dughi