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Idea from Paul Dughi


Marketing Your Mobile Apps on a Budget


There are more than 3.4 million apps in the Apple app store and another 3 million in the Google Play store. Getting noticed is tough – especially when you’re on a limited budget. Steps: Determine what to spend (More than 30% of app development budgets typically go to marketing) • Use the right marketing channels • Define your messaging • Earned media • Incentivize participants


Paul Dughi

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